We used to think "mental models" were a flex. A way to sound smart, make things more complex than they needed to be.
At The Projekt Co., we’ve rethought how mental models actually work, especially in capital markets.
The best models are more than frameworks. They’re shortcuts to clarity.
That’s what we’ve rebuilt into every design system we ship - tools that help clients think more clearly in the moments that matter. Design isn't just how something looks. It's how capital thinks.
