ABOUT US
We built The Projekt Co. because the partner we needed didn’t exist, one that understood both the pressure of raising capital and the precision required to design for it. So we became it.
That firsthand pressure shaped everything: our process, our pace, our priorities. We don’t chase trends. We build strategy-driven creative that earns trust, sharpens clarity, and drives momentum.
We’re not here because it was easy. We’re here because we’ve been through it and built something better on the other side.
Our philosophy is shaped by contrast: moments of stillness in wild places, and high-stakes velocity in investor rooms. That clarity lives in everything we make. It’s how we cut through noise, build with intention, and design with conviction.
Today, The Projekt Co. stands as a trusted creative partner to founders, funds, and operators who move markets. We don’t do fluff. We don’t do hand-offs. We deliver premium, investor-grade work with boutique precision- fast, clean, and built to convert.
We’ve sat on both sides of the table- operator and creative, startup and capital allocator, burned-out and rebuilding.
The Projekt Co. is the result of that lived contrast: where design and execution stop operating separately
and start reinforcing each other. We don’t just collaborate. We compound.
Crystal Kreutz
Co-Founder & Creative Director
Crystal has led over 400 investor-facing design projects from pre-seed pitch decks to institutional rebrands. Her background spans corporate identity, private equity marketing, and startup velocity, but her core strength is clarity under pressure. She makes complexity feel inevitable.
Her work blends visual restraint, psychological sharpness, and capital-markets credibility into deliverables that move fast- and earn trust before a single word is spoken.
As Creative Director, Crystal personally oversees every portal, deck, and visual asset we produce. If it has our name on it, it passed through her hands.
Specialties:
Pitch Decks | Brand Identity | Institutional Design Standards | Capital Communications | Visual Strategy
Justin Kreutz
Co-Founder & Chief Operating Officer
Justin Kreutz built the operational backbone behind The Projekt Co.’s speed, automation, and founder-first delivery. With a background in business development, crisis recovery, and strategic growth, he architected the systems that let a boutique team move like a platform- without losing the soul.
Justin leads front-end strategy, AI integration, and client execution across our portfolio. He also oversees the Meridian Syndicate, our partner-led expansion network, helping operators take our model into new markets.
He’s not from the agency world. He’s from the rebuild- where structure, momentum, and message have to land.
Specialties:
Sales Architecture | Investor Ops | AI Workflows | Narrative Systems | Strategic Positioning
When your story, visuals, and systems align- confidence compounds. Capital moves. Decisions speed up.
Trust gets built before the meeting even starts.
That’s what we build at The Projekt Co.
