From The Studio

We Cleaned Up What Capital Burned Down

Crystal Kreutz
31 July 2025
4 min read

Context Matters. So Does Closure.

We relocated for what looked like a dream role. Within weeks, the vendors were missing, the decks were broken, and investor funds weren’t where they should’ve been. I stayed. I fixed what I could. Then I built something better.

This wasn’t our first rebuild. But it was the clearest.

Capital design is never just about pretty decks. It’s pattern recognition, discipline, and reputation management. We learned that the hard way - then turned it into our model.

  • We’ve seen what poor design decisions cost a fund.
  • We’ve stepped in after founders got burned by overpriced agencies.
  • We’ve rebuilt trust where capital was misused.

That experience built The Projekt Co.

Not from theory. From lived execution at the intersection of design, capital, and investor psychology.

  • We've helped firms raise when the room was cold.
  • We've redesigned decks after legacy firms missed the mark.
  • We've brought structure and trust to high-stakes conversations.

We don’t follow taste. We create it.

Every project in our portfolio is real. No mockups. No filler. We’re not here to impress other designers. We’re here to help professionals move capital - with clarity.

“Design isn’t decoration. It’s how people decide.”

This Studio Was Built To Last.

We don’t take on every project. But the ones we do, we treat like our own. If that resonates - let’s build something that outlasts the hype.

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Crystal Kreutz
31 July 2025
4 min read