Peppermint Hippo
Peppermint Hippo operates profitable nightlife venues in strategic U.S. markets and sought private-equity backing to accelerate national expansion. To cross the credibility gap with RIAs, family offices, and BD networks, the brand required a refined voice and precision deck that emphasized cash flow, real-estate anchors, and operational controls.
The Projekt Co delivered- elevating the story from “club chain” to “asset-backed hospitality play” positioned for scale.
Contributions
Narrative Positioning
- Recast brand as a cash-flowing real-estate + F&B model rather than traditional nightlife.
- Addressed sector stigma with transparent risk language & data-driven upside.
- Highlighted location economics, licensing leverage, and roll-up synergy.
Capital Deck & Financial Collateral
- Designed full investor deck: unit-economics dashboards, REIT-style comps, and expansion roadmap.
- Created teaser one-pager and KPI flysheets for quick syndication outreach.
- Integrated renderings, revenue per square foot, and lease-back structures.
Strategic Presentation Advisory
- Ghostwrote founder talking points and objection-handling briefs.
- Advised on phased-capital strategy (opco & propco split) for diversified risk.
- Coordinated visual language to balance premium hospitality with nightlife energy.
Outcome
Funding paused, yet the collateral remains a reference model for transforming perception-challenged sectors into investable stories—demonstrating that disciplined narrative and elegant design convert doubt into dialogue.
