Bespoke | S. Barrington
Bespoke | S. Barrington is a premium automotive condominium development located in South Barrington, Illinois- designed for collectors, drivers, and enthusiasts who view their vehicles as both passion and investment. Positioned as more than storage, the project combined luxury real estate with a private club feel, blending exclusivity with community.
“Exclusivity deserves discretion- delivered quietly, executed perfectly.”
Contributions
Brand Messaging & Narrative
- Defined the project’s tone—understated elegance, arboreal serenity, and rarity-driven value.
- Wrote positioning copy that highlighted location scarcity, design pedigree, and long-term asset appreciation.
- Developed naming refinements and tagline options for pre-sales and PR releases.
Capital Collateral Design
- Designed the full investor deck: renderings, unit mix, sales comps, and pro forma.
- Created modular one-pager and teaser sheets for quick syndication outreach.
- Integrated architectural storytelling with market data to balance emotion and logic.
Strategic Presentation Framing
- Structured narrative flow for founder meetings, webinar showcases, and LP calls.
- Produced talking-point briefs and objection-handling notes for family-office conversations.
- Coordinated with architects and interior designers to ensure visual harmony across all materials.
Outcome
Bespoke | S. Barrington now presents as a once-in-a-generation residential opportunity- its story, visuals, and financial case aligned in a single, compelling package ready for capital and clientele alike.
