Stronger Than Yesterday began as a grassroots drop of premium tees and quickly matured into a multi-channel lifestyle platform. With a loyal digital community and a fresh U.S. manufacturing pipeline, STY relaunched in 2025 with a sharper mission: inspire resilience through elevated apparel, adventure-driven content, and licensing extensions such as Waypoint.
The Projekt Co orchestrated every detail- from brand voice and garment specs to e-commerce funnels and social storytelling.
“We don’t sell T-shirts; we sell the discipline to be better tomorrow.”
Stronger Than Yesterday | est. 2012- www.strongerthanyesterday.com
Our Role
Founder · Creative Director · Brand Strategist
What began as a side hustle graphic tee line evolved- under The Projekt Co’s direction- into a polished lifestyle ecosystem: premium garments, mission-anchored media, and a licensing engine ready for scale.
Lemons into Lemonade
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Contributions
Brand Creation & Strategy
Coined the name, mission, and visual identity; established voice rooted in grit, clarity, and motivation.
Crafted brand architecture to stretch across apparel, multimedia content, and future collabs.
Developed licensing framework for aligned sub-brands (Waypoint).
Apparel Design & Production
Designed full product line using premium blanks (Next Level 6210) and transitioned to U.S. cut-and-sew partners.
Directed graphics, typography, labeling, and packaging for a boutique-grade unboxing experience.
Spearheaded fabric, fit, and finish decisions to rival leading athleisure labels.
Digital Presence & Community
Grew an organic social following through story-driven posts, limited drops, and “challenge” campaigns.
Laid out 30-day re-engagement roadmap after a brand hiatus—balancing hype with purpose.
Integrated Shopify and Memberstack for seamless subscriber perks and gated content.
Media & Growth Strategy
Conceptualized YouTube series merging off-road adventure, fitness, and mindset coaching.
Scripted live-sale formats and multi-angle product descriptions tailored to conversion psychology.
Structured influencer and gym-affiliate outreach to expand reach without diluting brand equity.
Outcome
STY relaunched with elevated product standards, a re-energized community, and a growth playbook that blends storytelling with revenue discipline—positioning the brand for strategic retail partnerships and investor interest ahead of its 2025 apparel expansion.
