Established in 2012, Stronger Than Yesterday (STY) began as a small-batch graphic-tee drop and, under The Projekt Co.’s stewardship, has evolved into a multi-channel lifestyle brand. Backed by an engaged digital community and a domestic manufacturing pipeline, STY now delivers technical apparel nationwide, with its Swiss-assembled Waypoint Adventure field watches slated to launch soon at strongerthanyesterday.com.
The 2025 relaunch swaps seasonal drops for a content-commerce flywheel: Range Rover build logs, desert-camp photo essays, and short-form road films channel audiences into limited-run releases and partner capsules, all reinforcing the brand’s mission—inspiring resilience through lifestyle gear and motivational, adventure-driven content.
We orchestrated every layer: crafted brand voice, set garment specifications, rebuilt the Shopify + Memberstack funnel, produced launch films, and authored the investor / wholesale collateral suite. A tiered 13-folder diligence data room with Airtable automations streamlines distributor, influencer, and licensing deals, while integrated digital, out-of-home, and experiential campaigns keep the “Road & Resolve” narrative consistent from social reels to summit billboards.
Inventory is warehoused and the new platform is in private beta. Public re-launch follows in July with the premiere of the first adventure short. Based on comparable direct-to-consumer lifestyle brands trading at 2–4× forward revenue, STY’s post-launch roadmap positions the company for a potential low-eight-figure valuation within the next 18–24 months.
