Heritage Lager, Poised for U.S. Palates

Sydney Beer Co.

Sydney Beer Co. is an established Australian beer brand looking to expand its footprint into the U.S. market. The Projekt Co was brought in to help reposition the company’s story for investor alignment- focusing on lifestyle appeal, distribution potential, and brand credibility.

While the project ultimately did not secure capital, the investor deck and narrative framing helped elevate the presentation from founder passion to international product strategy.

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“From Bondi roots to Wall Street pitch- crafted quietly, poured perfectly.”

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Contributions

Narrative Development & Messaging

• Rewrote the brand story to emphasize heritage, quality, and lifestyle branding
• Positioned Sydney Beer Co. as a globally relevant, import-friendly brand with high potential for regional distribution
• Refined key messaging for U.S. investor expectations

Capital Deck Strategy

• Rebuilt the deck structure with clean hierarchy, data visuals, and story flow
• Integrated distribution models, margin potential, and retail strategy into the visual design
• Enhanced credibility with tone, formatting, and clarity

Strategic Advisory

• Helped shape founder pitch talking points and objections prep
• Advised on comparative brand framing and category positioning in investor language
• Designed visuals for high-quality presentation both digitally and in print

Outcome:

The Projekt Co helped transform Sydney Beer Co.’s founder-led pitch into a credible capital conversation-presented with the clarity, tone, and design required for U.S. investor engagement. Though the raise was not completed, the work stands as a blueprint for future beverage brand positioning.

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