Services
What we do, and how to hire us.
Five kinds of work, a few ways to work with us, and what happens after you get in touch. All of it is done by the two founders.
Positioning & messaging
- You’ve grown past how the business looks and sounds from the outside.
- What you do is valuable, and your materials keep flattening it.
We work out what the business needs to say, who needs to hear it and why they should believe it. Then we put it into language you can use.
What you get
- Positioning
- Messaging and brand voice
- Company and investor narrative
- A written assessment and recommendations
It’s the thinking before the build: positioning, the story, and the language the whole company uses to tell it. Often it’s the first part of a bigger piece of work, so the identity, the website and the deck all say the same thing.
Usually through Strategy + Design, starting with The Audit.
Brand identity
- You’re building a brand, or rebuilding one that stopped working.
- Your deck, site, signage and social all look slightly different.
Logo, color, typography and the system that holds them together, so the website, the deck, the signage and the social all look like the same company made them.
What you get
- Logo system
- Typography
- Color palette
- Brand voice
- Guidelines
- Collateral templates
We carry the identity into the materials people use: screen, print, signage, packaging, pitch decks and social.
Usually as a defined project. For a mark on its own, there’s a fixed-scope starter package.
Websites
- You’re launching online, or replacing a site that no longer holds up.
- The site makes the business harder to understand.
Custom sites, designed and built from scratch, with no templates or page builders. They load fast, read clearly and make it easy to get in touch.
What you get
- Custom design
- Responsive development
- Copywriting
- SEO foundations
- CMS setup, where scoped
- Analytics, where scoped
- Launch support
Every custom site starts with strategy and direction before design and build. We write the copy with you and stay with you through launch. CMS setup and analytics are included where agreed in the scope.
Usually as a defined project. For a single page, there’s a fixed-scope starter package.
Pitch decks & business communications
- You need to make the case to investors, a board or a business partner.
- There’s a specific meeting and the deck has to land.
The narrative and the deck together: pitch and board decks, investor materials and the documents that travel with them, designed to hold up under scrutiny.
What you get
- Pitch and board decks
- Investor narratives
- Data rooms and diligence materials
- One-pagers
- Financial collateral
We work out what the pitch actually is, then build the deck and everything around it. We design and write the materials. The financial and legal substance stays with you and your advisers.
Usually as a defined project. A standalone deck can be a fixed-scope starter package.
Ongoing creative direction
- You want someone who already knows the business.
- Something new needs designing every few weeks.
We stay close as the business moves, so the next deck, launch, menu or billboard still looks like the same company. That can be a retainer for the steady work, or a closer partnership where we’re in the strategy conversations too.
What you get
- Packaging
- Signage and menus
- Apparel
- Social content
- Billboards
- Decks and site updates
Retainers cover the work that keeps coming. The closer partnership, The Deep Work, is for businesses we already know, by referral or after working together. The terms of either are agreed up front, in writing.
Usually after a first project together, as a retainer or The Deep Work.
Ways to work with us
Small work. Big work. Same standard.
If more than one fits, start with the simpler one. We’ll tell you honestly if you need something bigger.
Custom Project
You know what you need built.
A website, an identity, a deck, or a combination of them. We agree on the scope, price and timeline before work starts.
The Audit
You know something needs to change, but you’re not sure where to start.
We review the business, the message, the brand and the materials, then give you a written assessment and recommendations.
Starter Packages
You need one smaller, clearly defined piece of work.
The Mark, The Page and The Pitch are fixed-scope ways to start.
Ongoing Work
You need senior creative help regularly.
A retainer for recurring work, or The Deep Work when we already know the business and need to stay closer to the strategy.
White Label
You need us to do the work under your name.
For agencies, consultants and in-house teams that need experienced design support behind the scenes.
Before you ask
Practical questions.
Anything else, ask. A few lines is plenty.
- Can we commission just one thing?
- Yes. One website, one identity, one deck. If it’s small and clearly defined, a starter package may fit. If not, we scope it as a custom project.
- Can you work with our existing brand?
- Yes. We refresh and extend existing brands, sites and materials as well as building new ones.
- Can you work with our internal team?
- Yes. We can hand work to your team to implement, and in-house teams hire us directly.
- How are scope and fees agreed?
- We scope it, quote it and fix the price before work starts, in a written agreement. There’s no hourly billing.
- How is timing agreed?
- It depends on the work. You get the timeline with the scope, before anything starts.
- Who does the strategy, the writing, the design and the development?
- The two founders. The people you talk to are the people doing the work, from the first call to the final file.
- What do we get at the end?
- The finished work, in the formats agreed in the scope. On full payment, the agreed final deliverables are yours, as your agreement sets out; third-party items such as licensed fonts or stock stay under their own licences, and our own tools and methods stay ours. A starter logo, for example, comes with a one-page brand guide and all the source files. A starter pitch deck comes as a PDF plus an editable Keynote or Google Slides file.
- What happens after launch?
- Custom websites include launch support. After that, we can stay on for ongoing work if you want us to.
- Do you sign NDAs?
- Yes. Client information is confidential by default, and if you need one, we’ll sign an NDA before you share anything confidential. White Label work is under NDA as standard.
- What does it cost?
- It depends on the scope. We quote a fixed price before anything starts, so you know exactly what’s covered.
Tell us what you’re working on.
A few lines is plenty. We’ll read it and tell you honestly whether we can help, and where we’d start.