The Mark / Visual identity
Your business.
A distinct identity.
An original logo, color and typography system, with the files and guidance to use it consistently.
One chosen identity, with three logo layouts.
Naming and complete positioning are separate scopes.
What you get
An identity you
can put to work.
For a business with a name and a clear offer.
- Custom logo in primary, horizontal and icon layouts
- Digital and print color specifications
- Typography pairing and practical usage guidance
- Favicon, social profile assets and relevant application examples
- Concise brand reference guide
- Organized final artwork and editable source files
How it worksDiscovery. Direction. Design. Handoff.
See the possibilities
An identity in use.
Illustrative concept for a fictional business.
The practical
details.
How we work
We agree the brief, develop a visual direction and refine the chosen identity. Concept development and review stages are set in your written scope.
Scope & practical details
The three logo layouts are applications of the chosen identity, not three unrelated concepts. Naming, complete positioning, original brand messaging, packaging and a wider rollout are separate scopes. File formats, licensing responsibilities and ownership are agreed before work begins.
Your written project scope defines revision rounds, timing and responsibilities. Any work outside that scope is quoted separately.
What should we provide?
Your business name, offer, existing identity files and the places the new identity needs to work. We confirm the brief, file formats, licensing responsibilities and review schedule before starting.