Project thumbnail

C2GO

Las Vegas, Nevada

Simplifying Payments for the Self-Employed Economy

C2GO is a digital platform built to streamline tax reporting, payment tracking, and income visibility for 1099 professionals, freelancers, and independent creators. The Projekt Co was involved at the concept stage- leading brand development, interface design support, and public messaging to ensure the product launched with clarity, trust, and relevance.

Rendering of Dream Las Vegas - Las Vegas, Nevada 2024
Our Role
Founder · Creative Director · Brand Strategist

Project Highlights
Status             In Construction
Total GSF      



Contributions

Branding & Positioning

  • Co-created the C2GO brand identity with emphasis on empowerment, simplicity, and trust
  • Developed brand voice, messaging hierarchy, and tone for both professional and creative audiences
  • Crafted taglines, value props, and mission language to communicate platform purpose quickly

Visual Identity & Design Direction

  • Advised on UX direction to reduce friction for first-time users managing payments and tax workflows
  • Provided creative direction for visual assets, icons, and onboarding flows
  • Created marketing and launch visuals to support user acquisition

Go-to-Market Materials

  • Wrote and designed pitch decks for early-stage partners, investors, and collaborators
  • Created onboarding copy, FAQs, and walkthroughs to support intuitive product adoption
  • Consulted on multi-channel messaging strategy across web, email, and social content

Outcome:

With clear branding, user-centered design, and simplified messaging, C2GO launched as a trusted platform for a new class of earners—positioned to meet the growing demands of the independent workforce. The Projekt Co helped turn complexity into confidence.