Design-Driven,
Real-Estate Developer

Las Vegas, Nevada

Contour

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Contour is a privately held, design-driven real-estate developer with 51 million sq ft of projects and $45 billion in collective experience. Guided by a philosophy of smart design, precise execution, the firm transforms under-utilized sites across Nevada, California, and Arizona into enduring, high-value destinations.

Embedded with the executive team, The Projekt Co engineered the narrative, collateral, and operational framework that now power Contour’s investor outreach and internal scale.

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“Trusted with the story. Trusted with the strategy.
Delivered without the title.”

Finished Contour Development in Mesa, Arizona, 2024

Our Role

Strategic Advisor · Brand & Operations Consultant

While publicly positioned as the Executive Assistant and Office Manager, The Projekt Co was the quiet engine behind Contour’s growth- shaping brand voice and naming architecture, scripting investor narratives, building the firm’s digital backbone for legal & IR assets, and producing the decks, campaigns, and PR copy that moved both capital and reputation.
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Turning Lemons into Lemonade

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Contributions

Branding & Messaging

Refined identity across decks, print, digital, and PR.
Authored website copy, investor emails, project campaigns, and press angles.
Developed naming strategies and narrative structures for new developments.

Design & Presentation

Directed creative execution for all investor decks and stakeholder presentations.
Built branded templates, visual-hierarchy systems, and asset libraries.
Advised on site layout, content flow, and tone to match luxury positioning.

Operational Infrastructure

Re-engineered internal folder systems (Contour Corporate & Contour RE).
Built scalable taxonomy across legal, accounting, branding, and IR.
Implemented version control and update logic to keep teams aligned.

Strategic Development Support

Partnered with CEO and Senior-level Executives on investor storytelling and capital positioning.
Facilitated cross-functional collaboration with external vendors and design teams.

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Outcome

Contour now operates with a brand and internal system that match its architectural ambition- capital-ready decks, a website that speaks luxury fluently, and workflows built to scale. The work became a blueprint for future developments and a benchmark for investor-grade clarity.

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