Money Never Sleeps

Las Vegas, Nevada

Greywater Capital

Greywater Capital is a privately-held private-equity platform that packages design-led real-estate, hospitality, motorsport, and consumer-brand deals into institution-ready funds. Its current roster includes Contour, Gold Key, and Bespoke | South Barrington alongside pipeline positions in E1 Racing, Peppermint Hippo, and Sydney Beer Co.- all held together by a disciplined capital-markets narrative.

The newest vehicle, the Element Express Wash Fund, targets a national roll-up of fully indoor, climate-controlled car-wash sites; launching with an 81,000 sf Las Vegas flagship that recycles water, shields motorists from desert heat, and processes up to five times the volume of a standard tunnel. A dedicated teaser, operating model, and diligence vault give LPs clear sightlines into both the ESG and cash-flow upside of the concept.

The Projekt Co., served as an embedded extension of the executive team- shaping brand architecture, producing the full deck suite (including the Element Express Wash materials), engineering a 13-folder data room, and coordinating investor and vendor dialogues. Our workflows now power Greywater’s day-to-day ops and its current capital outreach.

Greywater has released its Private Placement Memorandum and begun an invitation-only roadshow. Early soft-circle indications place the Element Express Wash Fund on track for a first close in Q3 2025, with remaining capacity now open to strategic LPs.

Pre-Conceptual of Element Express Wash- Currently in construction- Las Vegas, Nevada- 2024

Our Role
Executive & Strategic Support
Operations Coordination
Brand & Narrative Strategy
Capital Decks & IR Collateral
Data-Room & Diligence Prep
Vendor & Investor Relations

We centralized Greywater Capital’s day-to-day operations and executive workflow while shaping a cohesive brand narrative that speaks to institutional investors. Our team produced the full capital-raise toolkit- deck, diligence data room, and process playbook- and orchestrated dialogue between principals, vendors, and prospective LPs. That integrated push moved the firm decisively into Private Placement Memorandum (PPM) stage.


For more info, email us at support@theprojektco.com