Greywater Capital
Greywater Capital is a privately held PE firm overseeing five active funds- including Element Express Wash, Contour, Gold Key, and Bespoke | S. Barrington- while advancing pipeline deals such as E1 Racing, Peppermint Hippo, and Sydney Beer Co. The firm spans real estate, hospitality, motorsport, and consumer brands, requiring a unifying story that still respects each vertical’s nuance.
The Projekt Co built that story- crafting the brand voice, investor materials, and 13-folder digital infrastructure that now anchor Greywater’s day-to-day scale and capital outreach.
“When capital asked hard questions, we handed them elegant answers.”
Contributions
Brand & Narrative Development
- Defined tone, voice, and identity across all fund verticals.
- Wrote firm website, founder bios, and investment-thesis overviews.
- Crafted messaging frameworks to keep each project distinct yet clearly “Greywater.”
Capital Materials
- Designed pitch decks, one-pagers, and investor brochures for active and pipeline deals.
- Structured narrative flow, visuals, and data for family-office, RIA, and HNW audiences.
- Delivered modular assets for quick tailoring during live LP conversations.
Operational Infrastructure
- Built a 13-folder master system covering Legal, Compliance, Deal Flow, Investor Relations, and Marketing.
- Created branded templates for NDAs, deal memos, and fund reports.
- Implemented version-control rules and access logic to maintain institutional polish.
Strategic Ghostwriting & Coaching
- Ghostwrote founder communications and fine-tuned pitch language for investor roadshows.
- Anticipated objections and armed leadership with talking-point libraries.
- Advised on capital-stack strategy and syndication partner alignment.
Outcome
Greywater now speaks to investors with a single, confident voice; operates on a friction-free file system; and presents capital collateral that rivals established mega-funds. The groundwork laid by The Projekt Co transformed a young PE house into a credible, multi-vertical platform poised for scale.
