A private equity firm we helped build from zero.
Greywater Capital is a Las Vegas private equity firm focused on alternative investments across operating businesses, gaming, energy-as-a-service, real estate, and fund products. The bet was that a small, disciplined team could source overlooked opportunities and package them into institution-ready funds. That bet is the firm.
Crystal Kreutz, Creative Director at TPC, moved from Oregon to Las Vegas as part of a four-person founding team taking Greywater from inception to a Private Placement Memorandum, the offering document a private fund gives prospective investors. She ran operations as executive assistant and office manager, alongside design, investor relations and business development support. Her work covered capital decks, investor presentations, brand architecture and outward-facing materials.
The work ended where it was meant to end. Greywater reached PPM stage and launched, which is the milestone the founding work was scoped to deliver. The firm operates independently now, with the GWC Car Wash Fund live and portfolio investments running across its verticals. Our role concluded when the foundation was built.
Inside the deal flow.
Projects and brands from Greywater’s deal flow. Our contribution was brand strategy, capital materials and founding-team support.
Crystal supported the firm’s founding work across design, brand, investor materials (including PPM support) and day-to-day operations.