Strategy + Design.
Strategy and design, together. Before the project starts.
Sometimes the problem is not "we need a new site." It is "we do not know what we are actually saying, and we need help figuring that out before we build anything." Strategy + Design is for that.
Not every project needs this. Most do not. But if you are reading one of these and thinking "yes, that is us," Strategy + Design is probably the right shape.
The business you are running today is not the business your website, brand, or materials describe. You know it. Your customers sometimes notice. You need a read on what the business actually is now, and the work to match it.
What you actually do is complicated, valuable, or both. Your deck, your site, or your pitch keeps flattening it. People either do not understand, or they understand but do not feel the weight. The thinking has to come before the design.
There is a specific meeting, a specific investor, a specific close. The materials you have now will not do it. You need someone who can figure out what the pitch actually is, then build the deck, site, and narrative.
You have outgrown the current brand. You have tried to write the brief yourself. It keeps coming out wrong because the question underneath has not been answered. The answer is the job.
Strategy + Design.
The Deep Work.
These are separate. You don’t have to do one to get to the next.
Audit
We look at the business, the message, the brand and the materials, then give you a written assessment of what is working, what is not and what we recommend doing next.
The Audit stands on its own. You don’t have to continue into another project. If more work follows, we scope it separately as a custom project or ongoing work.
+ Design
We work out what the real story is, then build the things that carry it. A repositioning. A brand rebuild. An investor narrative plus the deck and site to match. A launch of a new offer.
We agree on the scope, price and timeline before work starts.
Work
An ongoing relationship. We are inside the real conversations about where the business is going, and we produce the materials that come out of those conversations as they come up.
Most projects do not need Strategy + Design. If you know what you want built and you just need the right team to build it, start with a custom project. A website, a brand, a deck, a launch.
Strategy + Design is for the other kind of project. The one where the thinking is the hard part and the design cannot happen until the thinking is done. If that sounds like you, this is the page.
See services and ways to work →Send a short note. What you are trying to figure out, what is not working, what you are heading toward. We read every note. If we can help, we’ll tell you where we’d start. If we can’t help, we’ll say so.
If the fit is right, the first step is usually The Audit. Prefer email? hello@theprojektco.com