Sydney Beer Co.

Craft without the clichés.

2016

Founded in Sydney

350+

Australian venues

2024

U.S. launch, Southern California

50 Years

Gap cited at U.S. launch

The story

An Australian lager brand we worked with on its United States launch.

Sydney Beer Co. was founded in Australia in 2016. A premium Australian lager, all-natural, preservative-free, brewed with Galaxy hops for the clean, crisp finish Sydneysiders would be proud to call their own. The brand grew into 350+ venues, became co-owned by Australian cricket legend Brett Lee and actor-writer Matt Nable, and by 2024 was ready for a bet most Australian breweries never take seriously. A full-scale launch into the United States market, billed at launch as the first Australian beer available stateside in over 50 years.

Our work on Sydney Beer Co. came through our Greywater Capital relationship. Our scope was the US-side investor work. Capital decks, investor presentations, and the collateral that moved between principals and capital. The brewing, retail, and distribution work was led by others. We produced the investor materials behind the US launch.

The US launch landed. By March 2025, the US business was reported to be trading strongly. The Australian parent entity went into administration in March 2025. The US operation, held privately and separately, was reported to be unaffected.

The client’s brand

The bottle that crossed the Pacific.

We were the materials function behind the capital, not the go-to-market function.

Sydney Beer Co bottles in context (the client’s product)

Sydney Beer Co packaging (the client’s product)

Sydney Beer Co can (the client’s product)

Sydney Beer Co six-pack (the client’s product)

Sydney Beer Co promotional materials (the client’s)

"World class Sydney deserves a world class beer. Made from natural and preservative-free ingredients, holding true to a classic style. Clean, crisp, and refreshing."

Sydney Beer Co. · Brand Positioning

Scope of work

The materials behind the capital.

Our scope was the investor side of the US expansion. Capital decks, investor presentations, and the IR materials that moved between principals, the Greywater team, and the US-side capital base. We were the materials function behind the capital, not the go-to-market function.

Capital Decks & IR Collateral Investor Presentations Investor Relations

In the press

The project in the press.

Drinks Digest

Brett Lee's Sydney Beer Co Goes Into Administration (Australia)

March 2025

Food & Beverage Magazine

Sydney Beer Co. Brings Its Australian Lager to the United States