The project
The bottle that crossed the Pacific.
Sydney Beer Co. was founded in Australia in 2016. A premium Australian lager, all-natural, preservative-free, brewed with Galaxy hops for the clean, crisp finish Sydneysiders would be proud to call their own. The brand grew into 350+ Sydney venues, became co-owned by Australian cricket legend Brett Lee and actor-writer Matt Nable, and by 2024 was ready for a bet most Australian breweries never take seriously. A full-scale launch into the United States market, the first Australian beer to be brewed and distributed stateside in over 50 years.
Sydney Beer Co. was one of the verticals Greywater Capital held positions in, and our work on it came through that relationship. Our scope was the US-side investor work. Capital decks, investor presentations, and the collateral that moved between principals and capital. The brewing, retail, and distribution work was led by others. We produced the materials that raised and held the capital behind it.
The US launch landed. Sydney Beer Co. USA grew to over 600 accounts in Southern California within 18 months. The Australian parent entity went into administration in March 2025, which does not involve the US entity. The US operation is privately held separately and remains active. What Sydney Beer Co. proves about our studio is that the capital work travels across sectors. Whether the underlying business is real estate, hospitality, or a beverage brand crossing an ocean, the materials that move between principals and capital are the same discipline. That discipline is what we do.
Our scope was the investor side of the US expansion. Capital decks, investor presentations, and the IR materials that moved between principals, the Greywater team, and the US-side capital base. We were the materials function behind the capital, not the go-to-market function.